Archives for December 17, 2013

← 2013

Red Bull targets China for expansion (UPDATED)

By Maggie Hennessy

Red Bull is planning to roll out its best-selling energy drink in China after gaining the necessary permissions, and is building an office in Shanghai, a spokesperson told FoodNavigator-USA. The news was initially reported in Austrian newspaper Kronen...

Bolthouse leverages Instagram in first beverage-focused ad campaign

By Maggie Hennessy

When 100-year-old food and beverage manufacturer Bolthouse Farms decided to launch its first ever consumer advertising campaign focused on beverages this year, the brand harnessed the visual power of Instagram after realizing the app’s potential among...

BUNGE: ‘OUR POSITION REFLECTS LEGAL PROCESS & COMPLIANCE’

Coke supplier Bunge cops flak from Guarani Indians

By Ben BOUCKLEY

Brazil’s Guarani Indians are urging Coca-Cola not to source sugar from Bunge after the agri-business was attacked for alleged ‘land grabbing’ in a recent Oxfam report.