Sports drink ad claims attacked
A Lucozade Sport ad campaign has been slammed by the Advertising Standards Authority (ASA) for falling foul of European Food Safety Authority (EFSA) health claims rules.
Archives for January 8, 2014
'Immoral' whale beer launch outrages conservationists
The Whale and Dolphin Conservation Society (WDC) has expressed 'dismay and concern' after an Icelandic brewery began selling beer containing whale meal.
Pepsi busted for Naked antioxidant ambition
Pepsi-owned Naked Juice has been told to remove the term 'antioxidant’ from its marketing materials as the UK advertising watchdog demonstrates its EU law enforcement bite.
Bad press affecting energy drink category: Mintel
On the heels of several lawsuits as well as proposed legislation on the marketing of energy drinks and shots, the category has faced an onslaught of negative media attention over the past several months, leading many consumers to question the health and...
WSTA hits back at ‘fundamentally flawed’ report
Explosive BMJ article attacks UK for ‘shameful’ alcohol pricing U-turn
A British Medical Journal (BMJ) article claims the UK government held a ‘sham consultation’ on minimum unit pricing for alcohol and laments the influence of large alcohol firms and retailers such as Asda.