TALKING RAIN CEO HINTS THAT REB D, REB X COULD BE DEEMED 'ARTIFICIAL'
Modified stevias risk 'artificial' attack: $400m brand Sparkling ICE cool on silver bullet sweeteners
Talking Rain CEO Kevin Klock says his $400m Sparkling ICE brand targets broad US consumers who care more about refreshment than calories and warns that new stevias like Reb D could be considered artificial.