Archives for February 14, 2014

SUCCESSFUL MORNING DRINK 'PLAYS AROUND THE ENERGY SPACE'

$150m+ Mountain Dew Kickstart ‘right for the masses’: PepsiCo shuns energy M&A

PepsiCo CEO Indra Nooyi says the firm will not buy brands in the lucrative energy drinks space and insists existing $150m+ offer Mountain Dew Kickstart is ‘right for the masses’.

FTC files brief justifying restriction of POM's First Amendment rights

The Federal Trade Commission has filed a long awaited brief in POM Wonderful’s appeal of a false advertising case against the company.  As expected, FTC contends that POM’s ads were deceptive, and the company lacked sufficient clinical data to back up...