Archives for April 2, 2014

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Insights from IFT Wellness 2014

Why should we care about what @Susan thinks of stevia?

By Maggie Hennessy

Despite a trend toward reduced sugar consumption in the US, many Americans are still getting far too much added sugar in their diets. But how do consumers really feel about sugar? And how should manufacturers address sugar and sugar reduction efforts on...

Scientists SUGGEST USING COFFEE AS 'THERAPEUTIC AGENT'

Two cups of coffee a day keep deadly liver cirrhosis at bay

By Ben BOUCKLEY

Scientists say coffee could be used to treat liver cirrhosis, after finding that drinking two or more cups per day cut death risk by 66% among Chinese subjects when the disease was caused by non-viral hepatitis.

NATURALLY SWEET SODAS POSE MARKETING NOT R&D CHALLENGE - ZEVIA

Could Coca-Cola Life health halo kill standard US Coke sales?

By Ben BOUCKLEY

Naturally sweetened soft drinks such as Coca-Cola Life could pose problems for big soda since they risk cannibalizing standard product sales, one analyst suggests.

MINTEL'S BIG CONVERSATION: MILLENNIALS DON'T CARE FOR TRADITIONAL CATEGORIES

Alien soft drinks could invade! Sales fizz for Kirin cola with fibre

Beverage concepts that seem wacky or weird right now could sparkle in the future, says Mintel analyst Jonny Forsyth, who notes strong sales for Kirin’s fiber-fortified cola in Japan since 2012.