Archives for April 21, 2014

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dispatches from Analytica 2014

Merck: Food industry wants rapid methods

By Joseph James Whitworth

The food industry is moving from traditional culture to rapid methods to release product faster to the market, according to Merck Millipore.

Special edition: Healthy beverage trends

Caliwater cactus drink founder: ‘We’re where Zico was 10 years ago’

By Maggie Hennessy

Longtime friends and film and television industry colleagues Matt McKee and Melissa Reed’s plans for a locally sourced juice bar in downtown Los Angeles morphed into a beverage company whose flagship product is ready-to-drink prickly pear cactus water...

When it comes to NPD, is consumer 'liking' an overrated idea?

By Nathan Gray

Testing the consumer liking of a new product may be an overrated idea that ‘breeds mediocrity’ and means products fail to differentiate themselves against the competition, according to David Howlett of MMR Research.