Archives for May 20, 2014

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ASA: “Our referrals to Trading Standards are a clear warning to those who won’t stick to the rules that they face the prospect of legal sanctions. And these are just the first referrals"

Getting heavy: ASA refers health claim abusers to Trading Standards for first time

By Shane STARLING

The UK advertising watchdog has referred two UK supplement makers to enforcement authorities for, “persistent misleading advertising health claims in breach of the Advertising Code.” More are set to follow, it said, as the agency cracks down on EU...

In depth: Packaging associations comment on environmental performance pilots

Packaging to be addressed in EU environmental footprint projects

By Joseph James Whitworth

Packaging will form part of 11 food and beverage-based pilot projects starting next month to measure and communicate a products environmental performance.