News & Analysis for the Beverage Industry
SIG Combibloc completes Phase II €40m extrusion line
SIG Combibloc has started operations on a €40m extrusion line at its packaging plant in Brazil, to laminate unprocessed cardboard for carton packs.
The Coca-Cola Company has ditched stevia as a sweetener for Glaceau Vitaminwater in the US and will revert to the original sweetening system – which used crystalline fructose and, in some cases, cane sugar.
The success of newer US wine brands such as Rex Goliath and Barefoot suggests a new generation places less value on provenance and heritage than on what the drinks say about them.
Penfolds producer Treasury Wine Estates has welcomed a $3.15bn takeover proposal from private equity firms Rhone Capital and KKR and will let them to conduct due diligence on its books.
'The sky's the limit,' says TRM Packaging
Heineken's Ignite bottles which illuminate when clinked with another bottle, and Ballantine's graphic equaliser, which adjusts its lighting with loud music, are some of the ways brands have added 'theatrical' technology to products.
5-Hour Energy has hit back at a sports science researcher who says there is ‘chasm’ between the claims made by America’s top-selling energy shot and the scientific evidence for its effectiveness.