Archives for August 26, 2014

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ASA clears Estrella TV advert

By Rachel Arthur

The ASA (Advertising Standards Authority, UK) has backed a TV advert from Wells & Young’s Brewing Company, after the Youth Alcohol Advertising Council (YAAC) challenged whether the ad ‘encouraged irresponsible and immoderate drinking.’

Nespresso launches $550m sustainability strategy

By Rachel Arthur

Nespresso has launched a sustainability strategy, ‘The Positive Cup,’ which sets out the steps the company will take to meet its sustainability goals by 2020, and is based on a CHF500m ($550m USD) investment over six years.