'We are looking to be more disruptive at retail'
Vita Coco CEO on ‘owning the coconut’, staying independent, and class action lawsuits: ‘Things have got totally out of hand’
When Coca-Cola & PepsiCo invested in Zico and O.N.E. in 2009; Vita Coco CEO and co-founder Michael Kirban admits he became a little nervous as pundits predicted he’d get sidelined as the world’s biggest beverage companies slugged it out for supremacy in...