News & Analysis for the Beverage Industry
An increasing number of private label drinks are gaining traction in space traditionally reserved for ‘premium’ brands, according to Canadean, as retailers appreciate the margins such products can offer.
A UK distributor of premium aloe vera drinks claims that low quality rivals risk ruining the nascent category – since many don’t use natural aloe vera pulp and are laden with artificial colors and added sugar.
Food producers should look at the current obesity crisis as an opportunity to do good business and do good for public health through the reformulation of mass-market products, says one nutrition policy expert.