Archives for October 2, 2014

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“Try telling any marathoner or endurance cyclist that carb drinks and gels don't help them maintain performance over long distances and you'll be laughed out of the room..."

‘Controversial’; EFSA rejects sports gels for endurance

By Shane STARLING

Data backing ‘carbohydrate solutions’ like sports gels to benefit 60-minute-plus endurance efforts have been rebuffed by the European Food Safety Authority (EFSA), a decision one sports nutrition expert called, “controversial”.

Soft drinks sales given boost from the elderly

By Nicholas Robinson

Elderly consumers are an untapped market for soft drinks manufacturers, who must use functional ingredients and easy-to-open packaging to win them over, according to a leading industry analyst.

Negative press could dent energy drink sales

By Nicholas Robinson

UK energy drinks consumption has reached record levels, but manufacturers must react quickly to the negative publicity about their products, a leading analyst has warned.