Coffee firms should broaden ranges
Coffee manufacturers could boost sales by developing the broader variety of products that consumers buy elsewhere in Europe, according to Carlos Diaz, food director at Food Innovation Solutions (FIS).
Archives for October 31, 2014
‘Focus No.1: Bud Light has to work!’ Anheuser-Busch boss reveals Top 5 US priorities
Anheuser-Busch InBev CEO Carlos Brito says growth for Bud Light is the brewer’s top US priority as the brand lost less share in Q3 2014, and insists the company won’t spend more on marketing its growth value portfolio.
CANADEAN BEVERAGE PACKAGING 2014, BRUSSELS
‘Big fight in a Mini business’: Super Bock glosses Portuguese beer battle with Sagres
Unicer’s innovation head explains how adding pull-off caps to 200ml ‘Mini’ beer bottles allowed the Super Bock brand to win back market share from Portuguese rival Sagres in the late 2000s.
EBEV 2014, ATLANTA, GEORGIA, OCTOBER 1-3
‘Instagram trumps Facebook for brand engagement’ – Lipton North America exec suggests
Jaime Crespo, senior brand manager, Lipton North America, says research suggests consumers are 59 times more likely to engage with brands on Instagram than Facebook, while millennials measure wealth more by experiences.
Diageo puts brakes on Scotch whisky expansion
Weakening global demand for Scotch whisky could put the brakes on Diageo’s plans to upgrade its northern distilleries as part of the business’s £1bn expansion plan announced in 2007.
Firm to invest in India to meet demand for extruded aluminium packaging
Ball saw weaker than expected can sales after the Brazil World Cup
Ball Corporation has released its financial results for the third quarter of 2013, with weaker than expected customer demand for its beverage cans in Brazil following the World Cup.