Downsizing, underfilling cartons key to capturing DIP consumer loyalty: Tetra Pak
Scaling down and underfilling milk cartons is key to securing the future loyalty of Deeper in the Pyramid (DIP) consumers in emerging markets, says Tetra Pak.
Archives for December 2, 2014
MARCH TOWARDS DEEP DISCOUNT RETAILERS 'BREATHTAKING', SAYS RESEARCH FIRM
Overpriced wine in UK mainstream faces ‘grim process of elimination’: Wine Intelligence
Wine Intelligence warns that a bifurcating UK wine market means that more consumers are trading up, while more are also trading down, and predicts this will leave scant space for the mediocre in-between.
‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight
Tetra Pak is a B2B company but it invests above the curve in shopper and consumer insights, and Michela Vallalta, the company’s director of consumer intelligence, tells BeverageDaily.com why.