News & Analysis for the Beverage Industry
Canadean top trends for 2015
Canadean research organisation has released its top trends for 2015 claiming due to the large number of products available on the supermarket shelves many brands are in danger of fading into the background.
Hear from Honest Tea, KonaRed, KeVita, Bolthouse Farms, Core Power, 7-Eleven...
Diet soda is in a funk, while 'real sugar' is back in vogue. Energy is hot, but caffeine is still controversial. Maple water is bang-on-trend, but will it really become the next coconut water?
Wells Fargo Securities analysts say plant-based beverages are a ‘unique growth opportunity’ and believe a partnership with WhiteWave Foods would bring Coke several important strategic benefits.
As a trade journalist I sometimes pinch myself – not too hard – and recall that I’m lucky enough to cover such an exciting industry and everything from Coke’s latest corporate shenanigans to nascent beverage taste trends.