News & Analysis for the Beverage Industry
PepsiCo brand Mountain Dew Kickstart tells us its two new flavor lines with higher juice content, coconut water and slightly less caffeine are targeted at a core ‘cross cultural millennial male’ consumer.
WORLD ECONOMIC FORUM 2015, DAVOS, SWITZERLAND
Nestlé boss Paul Bulcke declines to reveal how much coffee farmers servicing its Nespresso platform receive for every little plastic pod sold, but insists the brand creates real shared value for ‘upstream’ suppliers.
Industry, non-profit partnership
The city of Columbia, South Carolina, has received a $300k grant to modernize its residential recycling program, thanks to a collaboration between The Coca-Cola Company, major packaging suppliers, packaging industry associations and a non-profit...
Sidel has succeeded for the third time in protecting its intellectual property (IP) for its spindle chain technology and patent US 6,125,996, in the US.
Researchers have pitted oranges and orange juice against each other, in an effort to find out which is better for health.