News & Analysis for the Beverage Industry
Diageo chief Ivan Menezes today talked up the company’s turnaround plan for ‘challenged market’ China – where the company is betting on Beckham-backed Haig Club whisky and lower-cost baijiu - but volume sales still fell 20% year-on-year in H1 2015.
REGISTER NOW FOR TODAY'S FREE ONLINE EVENT!
Today's the big day! It's our free-to-access online event on Beverage & Dairy Treatment technology, which will include speakers from big names Zenith, Meiji, LiDestri Food and Beverage and Refresco-Gerber.
Ingredion has introduced its natural foaming agent for non-alcoholic beverages, fruit syrups and cordials derived from Quillaja saponaria (the soapbark tree) to the European market.
Coca-Cola in Canada will be ‘slightly less sweet’ this year, as the company brings the product in line with its offer across the rest of the world.
Beckham ‘no longer likely to hold such appeal to children’: ASA
Diageo’s Haig Club whisky advert featuring footballing icon David Beckham has been cleared by UK media regulator the Advertising Standards Authority.
Nestlé has contacted Ecolean following a successful relaunch of Olper’s UHT milk, owned by Engro Foods in Pakistan.
Green tea and apple compound epigallocatechin-3-gallate (EGCG) may trigger a process which sees oral cancer cells killed while healthy cells are left untouched, according to US researchers.