News & Analysis for the Beverage Industry
Flavored whiskies may still be popular, but the category could soon reach its peak, according to Trevor Stirling from research and brokerage firm Sanford C. Bernstein.
Rabobank has tipped rum to capture spirits market share from Scotch in the EU as high-quality aged sipping varieties win over consumers in the UK, Benelux, France, the Nordics and Eastern Europe.
The launch of reduced sugar soft drinks is a step forward; but reformulating standard versions to contain less sugar would have a much bigger impact on health, according to Euromonitor International. But would big brands be open to the idea?
Companies crave category leadership but too much market share risks stymying food and beverage innovation within large firms, as well as the illusion that ‘war is won’, a Euromonitor analyst believes.
Are you interested in what's happening in beverages? Well today is your lucky day!
Sidel, PET provider and Nestlé Waters have celebrated a 50-year milestone working together.