DESIGN FOR BUSINESS LIFE: COKE EXEC SHARES SECRETS IN NEW BOOK
'Design disconnects were starting to make Coke’s brands feel old, outdated’: Ex global design head
The Coca-Cola Company’s former head of global design says the company didn’t have a consistent approach to design when he joined in 2004, which meant there were ‘disconnects’ in the holistic consumer brand experience – from packaging and communications...