News & Analysis for the Beverage Industry
‘Consumers have an insatiable appetite for new experiences’
Consumers can use their phones to programme personalized messages on bottles, with Bluetooth technology and an app launched by Medea Vodka.
The beverage can remains a ‘novel’ form of packaging in India, according to manufacturer Rexam. But having seen a 72% increase in sales volume in 2014, the company predicts the packaging will become much more popular.
Eight of the 10 biggest multinational food companies have improved their food security and sustainability policies over the past year – but all must do more to put their commitments into practice, says Oxfam’s latest Behind the Brands report.