‘This is one step up the ladder of desperation to remain relevant’
Diet Pepsi reformulation: ‘Does making aspartame the bad guy solve diet soda’s problems? Probably not.’
While cynics might paraphrase PepsiCo’s move to axe aspartame from Diet Pepsi as ‘Pepsi replaces one very unpopular artificial sweetener with another slightly less unpopular artificial sweetener’, it highlights the challenge facing big soda marketers,...