Archives for May 11, 2015

“Our entire line of soda will be clear in color.”

Zevia unveils 'clear' colas: 'This is an important step in changing the way Americans think about soda'

Zevia – a zero-calorie carbonated beverage line sweetened with stevia, monk-fruit and erythritol – has removed colors from its entire product range, including colas, and put every SKU through the non-GMO Project verification process.

Link of green tea extracts to liver injury raises age old question: How much of a good thing is too much?

Botanical ingredient experts are not surprised by a recent report on the association of green tea extracts with liver toxicity. It’s consistent with recent literature and could serve as a warning sign of the potential dangers lurking in the...

Dispatches from Vitafoods Europe

It’s getting juicy in the functional beverage aisle: Juices see success with healthy and natural positioning

Functional beverages are now less about fortification, and more about honing in on the natural health benefits of their ingredients, according to Innova Market Insights.

Dispatches from Vitafoods Europe

Who made my tea? Stories help brands reach savvy millennials

Millennials do not succumb to the ‘wooing’ of big brands; rather, they are looking for a niche brand with a story, alongside the chance to engage with other consumers, according to a branding expert.