Archives for May 27, 2015

← 2015

dispatches from canadean international beer strategies conference, amsterdam

‘Cool is a big word’ Heineken on making moderation trendy

By Rachel Arthur

Responsible drinking should not be promoted defensively, but treated in a way that is progressive, proactive, and an intrinsic part of a brand, says Heineken.

BEUC calls for caffeine claim ban following EFSA opinion

By Annie Harrison-Dunn

With the European Food Safety Authority’s (EFSA) caffeine safety opinion finally published yesterday, the European Consumer Organisation (BEUC) has called now for the ‘obvious conclusions’ to be drawn.