The promise of premium: AB InBev confident in Chinese beer strategy
AB InBev says its premium and super-premium strategy in China is paying off, with the brewing giant building the category to meet ‘pent up demand.’
Archives for August 2, 2015
Melon, mocktails and more: What are the top beverage flavours this summer?
Melon is one of this year’s hottest drink trends, with an array of exotic variations ready to tempt consumers, according to Treatt.
'We switched from glass to aluminum cans, and the brand just exploded'
Hiball Energy brand worth $15-20m in retail sales, says CEO: ‘The market is finally catching up with us’
Back in 2011/12, nerves were getting very frayed at Hiball Energy, which was doing a steady trade in upmarket energy drinks in elegant glass bottles, but “losing more and more money”, recalls founder Todd Berardi. In May 2012 he switched to aluminum...
The power of symbolic wording on a food label
Symbolic information on a food label can change the perception of a product – even when consumers are aware that this perception is false, write researchers.
Wine firm invests £100k in new site
Yorkshire wine firm Bon Coeur Fine Wines has invested £100,000 in a 32,000m2 site at Melsonby.