Archives for December 21, 2015

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SodaStream: More than a one-off gift?

By Hal Conick

When pushing a new product into the already-crowded beverage market, there’s a lot of work that needs to be done. SodaStream’s US President John Sheppard said the company’s biggest challenge is to be seen as more than just a kitschy gift item.

Also: Philipsburg packs pale ale in Alumi-Tek reclosable bottles

Bud Light wants to stand out from 'sea of sameness'

By Joseph James Whitworth

Bud Light is to get a new look with its first redesign in eight years including a reimagined logo and different primary and secondary packaging.

Sealed Air purchases Dry Lube

By Joseph James Whitworth

Sealed Air has acquired Dry Lube (DL) and its subsidiary Dry Lube Inc., a water-free conveyor lubrication technology and service provider for the food and beverage industry.