News & Analysis for the Beverage Industry
Heineken: ‘F1 is bigger than a race – it’s a global event’
Heineken and Formula One Management have announced that Heineken will become a Global Partner of F1, a partnership that will enable it to reach F1 spectators and 400m television viewers every year.
Yakult was founded in Japan in the 1930s, and the probiotic fermented milk drink has been expanding around the world ever since.
As US bottled water consumption increased, “trillions of calories from [the] American diet” were cut, a new study by the Beverage Marketing Corporation has found. But is there still space for other soft beverages?
The Jack Daniel Distillery celebrates its 150th anniversary this year, and Brown-Forman sees the milestone as an opportunity to promote its flagship brand in a competitive market where craft is in vogue and ‘small is cool.’
Welsh firm Pro Athlete Supplementation (PAS) has signed a deal that makes it the exclusive sports supplements supplier to reigning English Premier League (EPL) champions Leicester City Football Club.
Keurig Green Mountain has discontinued Keurig Kold, an in-home soft drinks machine because it “failed to deliver on consumer expectations,” the company said.