Sonoma Brands hires PepsiCo exec to drive ZÜPA NOMA, build drinkable soup category
Initial response to drinkable soup ZÜPA NOMA is ‘off the charts,’ says Sonoma Brands
Drinkable soup ZÜPA NOMA has been flying off shelves in the west coast, according to owner Sonoma Brands, which has just recruited ex-PepsiCo exec Jennifer Berliner as director of marketing for the new brand.