News & Analysis for the Beverage Industry
Diageo Scotch whisky brand Buchanan’s has launched a new national marketing campaign named “Es Nuestro Momento,” targeting Latino consumers, who have significantly contributed to the company’s growth in the US.
The passion people used to have for diet soda seems to have gone flat, but consumers are bubbling with interest in regular soft drink brands; according to a new analysis of consumer conversations by Engagement Labs.
SABMiller has announced a 2020 target to stop buying hydrofluorocarbons (HFC) fridges as the Consumer Goods Forum (CGF) announces a second Refrigeration Resolution.
Johnson Matthey has partnered with Cranfield University to develop modified atmosphere packaging (MAP) for prolonged storage and improved management of fresh produce through the supply chain.