Archives for October 16, 2016

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Expo East

Spindrift finds cans better distinguish sparkling water from soda

By Elizabeth Crawford

Small changes in how Spindrift approached the fast-growing sparkling water category added up to a big opportunity for the brand, sales of which have grown 16 times since 2009, according to the company’s CEO and Founder Bill Creelman. 

PepsiCo sets sugar reduction targets

By Rachel Arthur

By 2025, at least two-thirds of PepsiCo’s beverages will have 100 calories or fewer from added sugar per 12oz serving, according to targets announced by the company today.