News & Analysis for the Beverage Industry
Australia
Scenes of two conservative politicians discussing marriage equality over a beer and a bible are not often used as a backdrop for consumer marketing campaigns, even in the reddest of American states below the Mason-Dixon line.
This week Down Under
The head of Coca-Cola Amatil’s Australian beverages division has become one of five boardroom casualties as the group reacts to a near-40% drop in profit.
Natural Products Expo West
After years of struggling to balance energy drinks and sleep aids, Americans are beginning to turn to adaptogens in herbal teas to help meet and “harmonize” their bodies’ needs, according to the co-founder of Pukka, an herbal tea and supplement company.
AB InBev has announced ambitious plans to bring a “microgravity” beer to Mars, a mission that will likely take decades to accomplish.
Special Edition: Functional Foods
Functional beverages are set to boom with projected 8% annual growth, with energy drinks, waters and teas strong performers – but are consumers growing weary of gimmicks.