Archives for March 26, 2017

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'We are creating a completely new product category'

UK start-up aims to transform alcohol from beverage to staple seasoning ingredient

By Niamh Michail

UK start-up Just A Splash is on a mission to change the way consumers see alcohol with its individual cooking pouches of premium, seasoned alcohol. "We approach alcohol as a food ingredient and not as a beverage. Our products are an essential cupboard...