Winners and losers in the alcoholic drinks market: Mintel
Gin’s impressive growth continues: but what other drinks are doing well in today’s UK alcoholic beverage market?
Archives for May 21, 2017
Winners and losers in non-alcoholic drinks: Mintel
With consumers concerned about the sugar content of their drinks, bottled water is a clear winner in today’s UK non-alcoholic beverage market. But what other drinks are doing well - and which ones are struggling?
Campbell Soup Co. expects Q1 2018 recovery after sales dip in V8 beverages
Campbell Soup Co. reported a 2% decline in net sales of its largest division, Americas Simple Meals and Beverages, for Q3 2017, largely due to a drop in sales of V8 beverages and capacity-related challenges in its refrigerated beverage portfolio.
Pringles and Lucozade respond to criticism about their packaging
The makers of Pringles and Lucozade Sport have come under fire from The Recycling Association because it claims the materials in their packaging make it harder to recycle.
Lavazza mirrors global coffee market targeting North America, but it must look to Asia for future growth
Volume sales of coffee are expected to grow 0.2% from 2013 to 2021 in Italy, making the country's No. 1 coffee brand (in volume sales), Lavazza, needing to turn to other markets for future growth, according to Euromonitor International.
How can beer appeal to women?
Creating a 'beer for women' simply won't work, say two beer sommeliers: instead, brands and retailers need to think carefully about how beer is labeled, advertised, and presented if they are to appeal successfully to female drinkers.
Effective digital marketing for beer brands: 5 top tips
Digital marketing brings myriad opportunities for brands to reach a wide audience: but communications need to be carefully tailored if they are to be effective.
Cannabis tea sales rise in US driven by women, says BDS Analytics
Cannabis-infused tea products sales have more than tripled in US states where recreational cannabis use is legal (Colorado, Washington, and Oregon), according to BDS Analytics.