‘The worst thing you can do is lose your focus when your brand is taking off like a rocket ship’
REBBL CEO: We’re moving towards a $20m+ run rate
Adaptogens are still a novel concept for most US consumers, but the success of REBBL – an organic coconut milk-based beverage brand packed with ashwaganda, turmeric, and other staples of Ayurvedic medicine – suggests the ‘super herb’ concept has legs,...