‘Straw of the Future’ Lolistraw can be eaten after drinking
Loliware co-founders Chelsea Briganti and Leigh Ann Tucker have started a Kickstarter campaign to launch a Lolistraw, which you can eat after drinking.
Loliware co-founders Chelsea Briganti and Leigh Ann Tucker have started a Kickstarter campaign to launch a Lolistraw, which you can eat after drinking.
Molson Coors is bringing Snow, the world’s top selling beer, to the UK and Ireland this month; thanks to a partnership agreement with China Resources Snow Beer.
Anheuser-Busch has placed an order for 40 Tesla self-driving trucks, saying the technology will help it reduce its environmental impact and increase efficiency. It represents one of Tesla’s largest reported pre-orders.
NEWS IN BRIEF
AB InBev has opened its newest brewery in China, aimed at tapping into the booming growth of the country’s growing middle class - accounting for 76% of the total urban population by 2022 - and their premium beer preferences.
Consumers are taking a holistic approach to their health, which is why beverage development company Imbibe predicts that the top beverage ingredients in 2018 will be ones with cognitive, immune health, and beauty claims.
‘Applying plain packaging would render some of the world’s most iconic brands unrecognisable’
What would happen if alcoholic and sugary drinks had to introduce plain packaging? A report from Brand Finance estimates the potential value loss to beverage business would reach almost $300bn.