Archives for December 15, 2017

Adaptogens are here to stay but marketing them effectively will require creativity and innovation, say experts

Interest in adaptogens like Ashwagandha, Rhodiola, Maca, and Holy Basil is on the rise among food and beverage formulators, but what do they do, which brands are blazing an early trail, and who is buying the products?

News in Brief

Birko gives craft brewers increased access to sanitation products

Birko and Country Malt Group have partnered to make sanitation, cleaning and process aid products more readily available to craft brewers.

Action on Sugar: Industry efforts to reformulate energy drinks still failing kids

Despite industry efforts to reformulate energy drinks, the levels of sugar and caffeine per serving exceed a child’s maximum daily recommendation for sugar intake, according to findings by Action on Sugar.