‘I’m a fan. The low-calorie cola segment in the US is in desperate need of some kind of refresh…’
'It appears Diet Coke is going after the sparkling water craze...' Designers weigh in on the new look
Coca-Cola is rolling out a bold new look for Diet Coke in slimmer 12oz cans, and introducing four spicy new flavors: Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.* But what do designers and market researchers think of the new look,...