How the colour of packaging changes the flavour of a food
The colour of a product's packaging induces certain flavour expectations - but this perception is 'overwritten' by the colour of the food itself, say researchers.
Archives for March 7, 2018
Smurfit Kappa rejects International Paper buy-out
Smurfit Kappa has rejected a buy-out from International Paper Company (IP) because: ‘it fails to reflect the Group’s superior prospects as an independent business and represents a valuation multiple significantly below recent comparable transactions’.
Bundaberg Brewed Drinks broadens footprint through PepsiCo distribution partnership
Australia's Bundaberg Brewed Drinks has entered a distribution partnership with PepsiCo, bringing its craft sodas to more than 400,000 US stores, restaurants, and bars later this month.
Sainsbury’s in hot water for failing to distinguish own ‘Fairly Traded’ tea from ‘Fairtrade’
Sainsbury’s own ‘Fairly Traded’ label must take more care to distinguish itself sufficiently from the Fairtrade Foundation scheme, says the UK’s advertising standards watchdog, as it bans one advert for ‘Fairly Traded’ tea from running again.
Berlin Packaging expands geographical reach with Erben acquisition
Berlin Packaging has acquired H. Erben, a UK supplier of closures, packaging, and packaging equipment in food and beverages.