News & Analysis for the Beverage Industry
Brown-Forman’s American whiskey portfolio, which includes Jack Daniel’s products and super-premium brands like Woodford Reserve and Old Forester, has shown strong growth in Q318 helped by product innovation and increased marketing efforts.
Coca-Cola is planning to launch an alcoholic drink in Japan, describing it as a ‘modest experiment’ in the market.
Coca-Cola’s Sprite brand has further reduced sugar and calories in the UK as part of a brand refresh: but has ditched stevia, turning away from its 2013 decision to use the natural sweetener.
FOODEX JAPAN 2018
Soft drinks firms seeking success in Japan should consider using stronger carbonates with higher caffeine content, or tap into consumers’ growing demands for more healthy products