News & Analysis for the Beverage Industry
Goose Island on going global: 'Having a real experience with the brewery is important'
Having enjoyed enormous success in its native US, Goose Island is now expanding rapidly in international markets. Establishing a thriving brewpub in each new country has been key to its growth: allowing consumers to engage with the brand and learn more...
Coca-Cola has confirmed it will close two UK sites: a manufacturing site in Milton Keynes and a distribution center in Northampton.
Coca-Cola brand Capri-Sun has unveiled a new recipe for Capri-Sun in the UK, with the drink now exempt from the UK’s sugar tax.
Red Bull has launched a line of USDA Organic-certified sodas, Organics by Red Bull, in two US markets – San Diego County, California, and a region of North Carolina – as well online through Amazon.
A new report shows that mainstream media coverage of health concerns regarding soft drinks is increasing, but this has not filtered down to social media where users are more likely to be concerned about packaging and celebrity marketing.