News & Analysis for the Beverage Industry
Declining global demand, the sugar scare and a tremendous boom in juice alternatives are just some of the hurdles facing the orange juice category – a market that generated US$2bn for Brazil last year.
Low-calorie, vegan and gluten-free are likely to be winning attributes for beer brands who want to appeal to millennials, according to GlobalData.
FinalStaw – a collapsible, resusable straw – set out to raise $12,000 on Kickstarter. Within seven days it had gained $550,000 from more than 11,000 backers. Co-founder Emma Cohen says this proves that people do care about the planet and want to see change.
Cellucor, a brand under NutraBolt, is poised to take advantage of the steady rebound the conventional energy drink category is seeing with the recent launch of C4 On The Go Carbonated beverages positioned as a healthier alternative.
Big business needs to “step up” and develop value-led strategies in order to fill the void left by governments who are “having difficulty taking care of their citizens”, Starbucks executive chairman Howard Schultz argues.