Archives for June 11, 2018

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European soft drinks industry generates €185bn revenue and supports 1.7 million jobs

11-Jun-2018

By Rachel Arthur

The European soft drinks industry makes a 'strong contribution' to the European economy, generating €185bn ($218bn) in revenue and supporting 1.7 million jobs across the supply chain, according to a study released by UNESDA Soft Drinks Europe.

The Brewers of Europe Forum

Carlsberg CEO: ‘Purpose, health and sustainability will define the future of the beer category’

11-Jun-2018

By Rachel Arthur

Beer has a strong cultural heritage – and brewers have developed successful business models to allow them to grow and thrive - but this won’t be enough to assure the future of the category. Brewers will need to focus increasingly on the key trends valued...