Archives for September 28, 2018

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Paper Boat floats down a stream of confidence in indigenous flavours

Indian juice company finds right formula as brands jockey to differentiate

Paper Boat floats down a stream of confidence in indigenous flavours

By Richard Whitehead

“One rainy day, an August afternoon, when you had just come home from school, completely drenched. Tearing a page from your math notebook, you ran outside to make a tiny boat and launch it into the biggest puddle you could find! Mom would then call your...

Digital remains untapped by drinks firms

Guest article

Digital remains untapped by drinks firms

By Jon Reay, founder, Rewrite Digital

By 2022, global market intelligence firm IDC forecasts that 80% of enterprise revenue growth will depend directly on digital offerings and operations. And yet alcohol is trailing most other sectors when it comes to digital, write Jon Reay of Rewrite Digital.