News & Analysis for the Beverage Industry
Editor's Spotlight
Marketers often use sports positioning to promote products for energy and pump, but Som Sleep is aligning itself with the sports set to differentiate itself in the sleep aid category.
Bulletproof Coffee is expanding its RTD line with more flavors infused with collagen protein. The brand looks to attract the mainstream health and wellness market with its pioneering use of collagen and Brain Octane oil in coffee.
From Ibizkus Wines selling a limited edition almond wine, to an art auction at Sotheby’s, artist Sophie Stinglhamber is on a mission to save the dying almond trees of Ibiza.
Coca-Cola and PepsiCo both say they have no current plans to enter the cannabis space, contrary to recent rumours.
French ingredient company Tereos has opened a R&D centre in Singapore , the first it fully-owns in Asia.
Coca-Cola Australia has emphasised that its latest release, the coffee-cola combination Batch Blends, is designed for the 'adult palate', and is fully in line with its sugar reduction health targets.