Archives for December 10, 2018

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Experiential drinking bolsters craft beer sales

Experiential drinking bolsters craft beer sales

By Beth Newhart

After the boom and subsequent plateauing of craft beer sales in the US, on-premise experiential drinking establishments are managing to draw in new customers. Brewpubs, taprooms and game-based bars all saw a surge in popularity in 2018.

McDonald’s McCafe close to 100% sustainably-sourced US coffee

'Sustainability is a process. It’s not a destination, it’s a journey'

McDonald’s McCafe close to 100% sustainably-sourced US coffee

By Beth Newhart

McDonald’s global McCafe division relies heavily on inexpensive, quality coffee, requiring a strong relationship with coffee farmers and a transparent supply chain. The company has committed to sustainably sourcing 100% of its coffee by 2020.

Mountain Dew launches gaming-inspired drinks

Mountain Dew launches gaming-inspired drinks

By Beth Newhart

PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.