News & Analysis for the Beverage Industry
Highland Spring is making a 100% recycled bottle a permanent part of its range, following a trial of the eco bottle in 2018. It says consumers responded ‘extremely well’ to the trial - but what did it learn from the experiment?
Kombrewcha: ‘Consider us your not-so-guilty-pleasure’
Kombucha has catapulted onto the beverage scene, with the fermented tea appealing to consumers looking for healthier alternatives to sugary soft drinks. But Kombrewcha - AB InBev’s kombucha brand - believes kombucha can also carve out a place in today’s...
Four entrepreneurs have launched Liquid Death to ‘completely obliterate bottled water marketing clichés by taking the world’s healthiest beverage and making it just as funny as unhealthy brands across the energy drinks, soda, and beer sector’.
Nestlé has inaugurated a new EGP 250m ($14m USD) coffee factory for its Bonjorno brand in Egypt: envisioning the facility as an export hub for coffee in the region.