Lion takes 50% stake in Australian craft distiller Four Pillars Gin
Australian beer and beverage company Lion is taking a 50% stake in Four Pillars Gin, a craft gin brand in Victoria.
Archives for March 21, 2019
Cocktail conversations: Social media influencers and their impact on spirit, wine and beer brands
Brands are increasingly turning to social media influencers to promote their products and reach a younger audience. This is spreading to alcohol, and influencer marketing platform Traackr analyzed how alcohol brands are engaging with the new trend.
PACCOR to extend next-generation lightweight bottle caps across IML portfolio
PACCOR plans to extend its next-generation dairy bottle caps, which weigh approximately 13% less than the previous design (1.3g instead of 1.5g) across its entire IML (In-Mould labelling) portfolio.