Coca-Cola, Pepsi, Nescafe top Kantar’s Brand Footprint rankings
Beverage brands show continued success in Kantar’s Brand Footprint report, an annual ranking of the most chosen consumer brands around the world.
Beverage brands show continued success in Kantar’s Brand Footprint report, an annual ranking of the most chosen consumer brands around the world.
Shifting consumer taste is causing major beverage companies to adapt, make ‘healthy’ drinks taste better and be more accessible. Coca-Cola is using its Freestyle machines and new bubbler dispensers to highlight its ‘craft, elevated’ drinks in the market.