News & Analysis for the Beverage Industry
Trust is an important currency for food brands. But in the era of social media, fake news and information overload, gaining consumer trust has become challenging. How can food businesses build trust in – and therefore loyalty to – their brands?
Oman is joining other GCC states, including Saudi Arabia, the UAE, and Qatar in implementing a selective tax on energy drinks, soft drinks, alcoholic beverages, and tobacco.
Zappar is celebrating after winning an Auggie Award at the AWE (Augmented World Expo) for its 7-Eleven Always on AR campaign.
Pinea Wine estate in Spain has partnered with EVRYTHNG to deploy a NFC (Near Field Communication) tag on its wine bottles.