Pernod Ricard acquires majority share in Rabbit Hole Whiskey: ‘The bourbon category is undergoing a renaissance’
Pernod Ricard has acquired a majority share in Rabbit Hole Whiskey, a US super premium spirits brand from Louisville, Kentucky.
Pernod Ricard has acquired a majority share in Rabbit Hole Whiskey, a US super premium spirits brand from Louisville, Kentucky.
The past year has been tough for the Chinese wine market – imported volumes decreased 8% marking the first decline in five years – while consumers are drinking less frequently. But that’s not the whole story. While the market is maturing, it’s also...