Archives for October 2, 2019

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Aussie beer shares its recipe on billboard adverts

Aussie beer shares its recipe on billboard adverts

By Rachel Arthur

Carlton & United Breweries' Pure Blonde Organic Lager is launching with a ‘disruptive marketing campaign for a disruptive new product’ – sharing its recipe on billboards across Australia.

Binge drinking falls globally

Binge drinking falls globally

By Rachel Arthur

Binge drinking has fallen by 18% or more across the Americas, Europe and Africa, according to figures from the International Alliance for Responsible Drinking.